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	<title>Kevin Kaiser &#187; Marketing</title>
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	<itunes:author>Kevin Kaiser</itunes:author>
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		<title>In which I slaughter a sacred cow</title>
		<link>http://kevinskaiser.com/2011/01/20/in-which-i-slaughter-a-sacred-cow/</link>
		<comments>http://kevinskaiser.com/2011/01/20/in-which-i-slaughter-a-sacred-cow/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 04:50:58 +0000</pubDate>
		<dc:creator>Kevin Kaiser</dc:creator>
				<category><![CDATA[Journal]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>

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		<description><![CDATA[We have many secrets, those of us who sell stories (specifically the printed variety) for a living. I will share one (only one this time) with you, but if I disappear tomorrow you&#8217;ll know &#8220;they&#8221; found me and I had to assume a new identity and move to Cleveland. So here it is: Many aspiring [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>The New Storytellers</title>
		<link>http://kevinskaiser.com/2011/01/04/the-new-storytellers/</link>
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		<pubDate>Tue, 04 Jan 2011 12:00:28 +0000</pubDate>
		<dc:creator>Kevin Kaiser</dc:creator>
				<category><![CDATA[Journal]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[transmedia]]></category>

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		<description><![CDATA[2011 will be the year that more artists, marketers, and ad agencies evolve into a new breed I call the New Storytellers&#8211;individuals who use the digital and analog worlds in unexpected ways to tell the world about their work, whether it&#8217;s a widget they&#8217;re selling or a novel they&#8217;re launching. They&#8217;ll live and work where [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>When experts aren&#8217;t</title>
		<link>http://kevinskaiser.com/2010/12/29/when-experts-arent/</link>
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		<pubDate>Wed, 29 Dec 2010 12:00:29 +0000</pubDate>
		<dc:creator>Kevin Kaiser</dc:creator>
				<category><![CDATA[Journal]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[During the early stages of any &#8220;new thing&#8221; experts are recognized based on who shows up first. That&#8217;s mostly what it&#8217;s about&#8211;be visible, be vocal, and sound smart, which is easier to do when no one really knows how the &#8220;new thing&#8221; actually works or will change things. Before long, because the barrier to entry [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Why Being a Maven Isn&#8217;t Enough Anymore</title>
		<link>http://kevinskaiser.com/2010/12/27/why-being-a-maven-isnt-enough-anymore/</link>
		<comments>http://kevinskaiser.com/2010/12/27/why-being-a-maven-isnt-enough-anymore/#comments</comments>
		<pubDate>Mon, 27 Dec 2010 18:14:59 +0000</pubDate>
		<dc:creator>Kevin Kaiser</dc:creator>
				<category><![CDATA[Journal]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://kevinskaiser.com/?p=1171</guid>
		<description><![CDATA[As demand for marketing expertise that bridges the analog and digital worlds increases, brands need &#8220;digital polymaths&#8221; to lead them where &#8220;mavens&#8221; cannot. The past few years have seen the rise of the &#8220;marketing maven&#8220;, trusted experts that deal in a narrow, but deep subject (like PR or social media strategy). They&#8217;re brokers of intellectual capital, [...]]]></description>
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		<slash:comments>5</slash:comments>
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