During the early stages of any “new thing” experts are recognized based on who shows up first. That’s mostly what it’s about–be visible, be vocal, and sound smart, which is easier to do when no one really knows how the “new thing” actually works or will change things.
Before long, because the barrier to entry is zero, experts and gurus start popping up everywhere. When no one is an expert, everyone is. But the noise level eventually gets out of control and it becomes more difficult to find those people who are actually making things happen instead of simply talking about it.
That’s when most people who are trying to make a real difference have a choice to make. The tendency is to succumb to the noise that threatens to drown you out and either give up altogether or wait for someone to eventually find you in the quiet corner. The problem is you’re not really an expert–whether a marketer, a novelist, or an artist–if no one knows it. You’re simply a smart person with talent that only you know about.
Being smart is great. It’s necessary, actually. So be a genius and know your stuff inside and out. But then go join the conversation. Or better yet, start a new one. Do something surprising and unexpected. Just don’t add to the noise if you can help it.