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	<title>Kevin Kaiser</title>
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	<itunes:author>Kevin Kaiser</itunes:author>
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		<title>Thinking up and out</title>
		<link>http://kevinskaiser.com/2011/01/24/thinking-up-and-out/</link>
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		<pubDate>Mon, 24 Jan 2011 16:42:36 +0000</pubDate>
		<dc:creator>Kevin Kaiser</dc:creator>
				<category><![CDATA[Journal]]></category>

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		<description><![CDATA[It seems to me there are two approaches to most projects: Down and In At the center of Down and In thinking is our own desire for safety, familiarity, and comfort. Most corporations employ Down and In strategy. After they&#8217;ve hit on a good idea they dig in and go into preservation mode. Thus begins [...]]]></description>
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		<title>In which I slaughter a sacred cow</title>
		<link>http://kevinskaiser.com/2011/01/20/in-which-i-slaughter-a-sacred-cow/</link>
		<comments>http://kevinskaiser.com/2011/01/20/in-which-i-slaughter-a-sacred-cow/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 04:50:58 +0000</pubDate>
		<dc:creator>Kevin Kaiser</dc:creator>
				<category><![CDATA[Journal]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>

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		<description><![CDATA[We have many secrets, those of us who sell stories (specifically the printed variety) for a living. I will share one (only one this time) with you, but if I disappear tomorrow you&#8217;ll know &#8220;they&#8221; found me and I had to assume a new identity and move to Cleveland. So here it is: Many aspiring [...]]]></description>
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		<title>What Successful Artists Do Differently Than the Rest of the World</title>
		<link>http://kevinskaiser.com/2011/01/19/what-successful-artists-do-differently-than-the-rest-of-the-world/</link>
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		<pubDate>Wed, 19 Jan 2011 23:02:53 +0000</pubDate>
		<dc:creator>Kevin Kaiser</dc:creator>
				<category><![CDATA[Journal]]></category>

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		<description><![CDATA[I&#8217;ve have the great honor of working alongside some of the world&#8217;s most creative and productive artists. And by &#8220;artist&#8221; I mean anyone who creates something that enriches the lives of others, whether that&#8217;s leading a vibrant organization, writing a book or singing a song. All artists are unique, there&#8217;s no doubt about that, but [...]]]></description>
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		<title>How To Make Book Trailers That Actually Sell Novels</title>
		<link>http://kevinskaiser.com/2011/01/18/how-to-make-book-trailers-that-actually-sell-novels/</link>
		<comments>http://kevinskaiser.com/2011/01/18/how-to-make-book-trailers-that-actually-sell-novels/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 23:30:44 +0000</pubDate>
		<dc:creator>Kevin Kaiser</dc:creator>
				<category><![CDATA[Journal]]></category>

		<guid isPermaLink="false">http://kevinskaiser.com/?p=1347</guid>
		<description><![CDATA[Over the past few years I&#8217;ve spent a lot of time (and other people&#8217;s money) producing books trailers as a way to market fiction. Along the way, I&#8217;ve also researched and pondered what other agencies, publishers, and authors put out in the marketplace. I&#8217;m a hopelessly curious fellow, you know. What I&#8217;ve found is that [...]]]></description>
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