My neighbor, Dane Carder, is a wonderfully talented artist and photographer. This evening, while our daughters played on the swing set, we talked about where ideas come from. It’s a simple question and everyone wants to know the answer. Hands down it’s the most frequently asked question I receive from readers, specifically about Ted Dekker.
Our conclusion was this: ideas are like viruses. If you’ve learned anything about viruses in school you know they are an important natural means of transferring genes between different species, which increases genetic diversity. They are everywhere. Some drift on the wind while others are carried by hosts from place to place where they come in contact with others. Some die off; some collide with other viruses and mutate into something new. On a rare occasion, when conditions are right and a genetic fluke takes place, a super-virus might result. An anomaly, the biological equivalent of lightning striking in the same place twice…when there isn’t a cloud in the sky.
So, the answer to generating ideas is as simple as this: expose yourself to as many other ideas as possible, because every good idea carries the DNA of multiple others. When they come together, as they occasionally will, then you’ve got something. I’m move convinced of this now than ever. Diversity and cross-pollination (ok, I’m mixing metaphors here, but go with me) are what the entire human idea eco-system is built on.
What that means is you should pro-actively surround yourself with creative people from different industries, backgrounds, and experience. Just this morning I stumbled across an idea from a business writer, totally unrelated to a task I was working on. Or so I thought until something he wrote sparked a new way of looking at what I was working on. Boom, infected. And something new happened that wouldn’t have.
Writers focus so much energy on surrounding themselves with other writers. And most of them look at the world the same way. They’re infected with the same virus. Maybe what they should be doing is connecting with people through small creative gatherings that include musicians, graphic designers, painters, and business strategists. I’m working on putting something like that together here in Nashville. Something that re-imagines the process and connects people who wouldn’t otherwise wander into each others’ eco-systems. I think good things will happen. Already, some friends of mine have said, “I need something like that. Let’s do it.”
Maybe you should give it a shot where you live. If you do, come back here and let me know how it went. And I promise to report back on my experiment here.

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