We live in a market economy that reveres size, scalability and shareholder value over all else. It’s our religion, this cult of buy and sell. But, it turns out more and more people are fleeing its empty promises in pursuit of something else. Something truer. Authentic. Our family is, at least.
When craftsmanship is shoved into the meat grinder of efficiency it stands a good chance of losing its soul, which is what makes it unique. That’s why we’ve made the decision to buy more food from local farms, drink small batch coffee roasts, and enjoy artisan breads in our house. Bigger is not always better and craftsmanship requires thoughtful appreciation, not simply consumption.
I wish artists would believe this about their work. I want to believe this about my work and become a craftsman rather than a factory, a true artisan instead of a peddler. Don’t you?