Comments on: The Math of Ideas http://kevinskaiser.com/2010/03/30/the-math-of-ideas/ Sat, 26 Feb 2011 16:33:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kevin Kaiser http://kevinskaiser.com/2010/03/30/the-math-of-ideas/comment-page-1/#comment-1242 Kevin Kaiser Wed, 31 Mar 2010 03:59:18 +0000 http://kevinskaiser.com/?p=919#comment-1242 Honestly, this is how we come up with ideas for clients and how most of them go about the creative process themselves. The outcome is all about the process, which is difficult for most people to swallow because it's not sexy or easy, which we're addicted to both. Most people only see the exceptions to the rule (i.e. those who win instant success) or assume an idea came easy. But the truth is much more prickly than that. I saw a great video earlier today that the Navy is using to promote the SEALs since enlistment is down. They highlight one of their own, a guy named Goggins, who is also an ultra-marathoner and adventure athlete. In it he says, "The only easy day was yesterday." He talks about persevering in a way that makes me scratch my head and say, "He's a cyborg for sure." But he's basically modeling what we're talking about. The visible results all come from unseen work...and LOTS of it. Honestly, this is how we come up with ideas for clients and how most of them go about the creative process themselves.

The outcome is all about the process, which is difficult for most people to swallow because it’s not sexy or easy, which we’re addicted to both. Most people only see the exceptions to the rule (i.e. those who win instant success) or assume an idea came easy. But the truth is much more prickly than that.

I saw a great video earlier today that the Navy is using to promote the SEALs since enlistment is down. They highlight one of their own, a guy named Goggins, who is also an ultra-marathoner and adventure athlete. In it he says, “The only easy day was yesterday.” He talks about persevering in a way that makes me scratch my head and say, “He’s a cyborg for sure.” But he’s basically modeling what we’re talking about. The visible results all come from unseen work…and LOTS of it.

]]> By: Larry Hehn http://kevinskaiser.com/2010/03/30/the-math-of-ideas/comment-page-1/#comment-1241 Larry Hehn Wed, 31 Mar 2010 03:27:12 +0000 http://kevinskaiser.com/?p=919#comment-1241 Exactly. One of my old teachers always encouraged us to come up with multiple ideas by saying, "I liked my first girlfriend, but I'm sure glad I didn't marry her." Exactly. One of my old teachers always encouraged us to come up with multiple ideas by saying, “I liked my first girlfriend, but I’m sure glad I didn’t marry her.”

]]> By: Jennifer http://kevinskaiser.com/2010/03/30/the-math-of-ideas/comment-page-1/#comment-1240 Jennifer Wed, 31 Mar 2010 03:17:05 +0000 http://kevinskaiser.com/?p=919#comment-1240 For the past few years I've been stuck in the... Mourning phase of ideas. ^^; I have a lot of ideas, but when I keep finding bad to mediocre ideas I hit a wall and then just stop. I think I'm going to keep shifting through ideas as they come and hold onto a few and play with them more than I have in the past. Who knows maybe I'll find that 1% Thanks for pointing out that having a lot of... cruddy... ideas isn't such a bad thing after all! ~Jennifer For the past few years I’ve been stuck in the… Mourning phase of ideas. ^^; I have a lot of ideas, but when I keep finding bad to mediocre ideas I hit a wall and then just stop.

I think I’m going to keep shifting through ideas as they come and hold onto a few and play with them more than I have in the past.

Who knows maybe I’ll find that 1%

Thanks for pointing out that having a lot of… cruddy… ideas isn’t such a bad thing after all!

~Jennifer

]]> By: Caleb http://kevinskaiser.com/2010/03/30/the-math-of-ideas/comment-page-1/#comment-1239 Caleb Wed, 31 Mar 2010 00:27:59 +0000 http://kevinskaiser.com/?p=919#comment-1239 I'm lovin' this. Makes me want to take a trip to the lakeside with my notepad -- a notepad, of course, bulging with well over 100 pages. =) I’m lovin’ this. Makes me want to take a trip to the lakeside with my notepad — a notepad, of course, bulging with well over 100 pages. =)

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