Since the introduction of the Kindle, the topic of eBooks and digital content has dominated the publishing world. As it should, because our livelihood depends on getting the big decisions right. The key question everyone is wrestling with is the when of the shift, because the if is now a foregone conclusion. It’s already happening.
I’ve been in a lot of discussions about this and, frankly, I think a good many people are looking at it sideways. They’re narrowly focused on today’s book consumer (primarily middle-aged females, statistically) and how to get them to migrate to a digital format either via the Kindle or iPad (or any of the bazillion other devices coming soon to a store near you). I think there will be a lot of migration, especially from the Millenials and Gen Xer’s, but we won’t be the tipping point.
My daughter’s kindergarten class will be. Continue Reading…